![]() ![]() Trax’s retail platform allows customers to understand and improve what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax invites its clients, partners, and friends in the region to hear the company speak about Trax CPG NXT at Retail Technology Conclave 2022, hosted by the Retailers Association of India, in Mumbai, September 6-7.įor more information about Trax CPG NXT including availability visit About Trax We see tremendous opportunities to help brands navigate the uniquely Indian retail landscape.” “With 12 million grocery retail outlets, a million wholesalers and distributors and a multi-tiered structure, the Indian grocery retail ecosystem - dominated by traditional trade - is one of the most complex in the world. Trax has a proven history of supporting CPGs in India and other Asia-Pacific markets to optimize their retail execution and grow sales in a highly cost sensitive environment,” said Karine Eloy, managing director APAC & EMEA. “With the global launch of Trax CPG NXT, we are proud to offer CPG brands in India our latest suite of solutions which provides manufacturers better visibility and control even in unstructured, traditional retail environments. Trax CPG NXT Global Launch in India: Trax aims to help brands manage one of the most complex retail ecosystems in the world And with Trax CPG NXT we have essentially bottled up more than 10 years of experience working with the top CPG companies, emerging brands, and grocery retailers to offer new fit-for-purpose packaged solutions that address the biggest pain points in planning, executing, measuring, and optimizing the shelf.” Turovsky goes on to add, “Beyond harnessing the power of our proprietary technologies in computer vision, artificial intelligence and Internet of Things hardware, we have leveraged our broad set of capabilities to equip our clients to digitize, analyze, and optimize the retail space at scale.” “Being focused on both value and outcome for our customers has always been a point of pride for Trax. “The introduction of Trax CPG NXT marks an important milestone for the company,” said Barak Turovsky, chief product officer. Teams get meaningful analytics and insights into the compliance process with retailer partners to drive mutual growth and success. Trax Contract Compliance provides key account, category and trade marketing teams with accurate visibility on how trade agreements are being executed in stores. This enables them to better manage innovation planning, assortment optimization and overall category growth, in addition to becoming trusted advisors to their retailer clients. Trax Category Excellence provides category teams with powerful shelf insights and trends about the entire category. ![]() Trax Perfect Store provides headquarters and field teams with visibility into store conditions to manage their Perfect Store programs. At headquarters, managers can leverage analytics dashboards to monitor and optimize the execution performance of their field teams. Trax Field Optimizer empowers sales reps and merchandisers with computer vision-powered real-time shelf insights to fix execution gaps and drive incremental sales in the store. The four solutions include Trax Field Optimizer, Trax Perfect Store, Trax Category Excellence and Trax Contract Compliance, each available now globally. The suite of solutions offers industry best practices for incremental growth. ![]() With Trax CPG NXT, clients benefit from more than a decade of deep industry expertise and experience enabling brands to drive more effective and efficient in-store execution. SINGAPORE-( BUSINESS WIRE)- Trax, a leading global provider of computer vision solutions and analytics for retail, announces the launch of ‘Trax CPG NXT,’ a suite of next generation computer vision-powered solutions designed to address the most salient issues facing consumer packaged goods (CPG) manufacturers today.
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